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Dashboard

• Campaign allocation
• Platform allocation
• Funnel stage allocation
• Budget gap </aside>

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If you manage paid ad campaigns, do the following below:

1. Fill the Budget column
2. Update the Spending column once or twice a week
3. Adjust your campaign settings according to the dashboard below. </aside>

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The pacing sheet helps you check if you are on track with your campaign’s budgeting.

Ex) If you spent 60% of your budget, but you’re only halfway (50%) through your campaign’s duration, you are Over-paced.

Try pausing your campaign or reducing the daily budget.

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Pacing sheet

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